Category Archives: Design

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Olive Garden Logo Redesign?

I normally just post Illustration work, but I called this a Sketching and Design blog for a reason. Reason being, I am a Graphic Designer too.

After seeing that Olive Garden has changed their logo, I have a couple of thoughts that I wanted to share. The Logo was redesigned by Darden Company and lets just say since the reveal their shares went down 5%.

If you click on the header, you can click on the Link where the “Action Plan” PDF is posted

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My Thoughts:
Olive Garden has always been one of my favorite restaurants. A little taste of Italy and such a unique environment with the stucco walls and Frank Sinatra playing in the background. If Olive Garden still is represented this way, then the new logo does not hold up and represent this restaurant at all. The stucco look has been lost and replaced with a flat and modern look. I want to remember Olive Garden as an authentic Italian Restaurant because that’s what it was. The logo doesn’t even fit the building style. Why make Olive Garden more modern. What’s next? Putting plastic siding on the exterior and sanding the interior walls and painting dark blues and grays?

Actually that is pretty close! Just saw the redesigns of the interior and exterior. Olive Garden will now look like Pañera and Applebees? Olive Garden was a little part of Italy. It was authentic! Why have it fit in with all of the other Americanized Restaurants. Now we will have another Applebees and Olive Garden is history.

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Creative and effective Ad

Rather than creating an advertisement that is like everything else, Ogilvy wanted to create a campaign that shows that IBM wants to help people. In my own design, I always want to break out of normalcy and create something that is helpful and unique. I treat normalcy almost as a disease and I want to stay far away from it. As designers, we should all be creating concepts and ideas that surprise our audience. Give people something to remember. How can I make this interact or strike someone to create a response. We should want people to respond to our work. Break out of the normalcy and stand out.

This is why I love environmental design especially. There’s only so many things you can do with catalogues and brochures. Sure if you have the right budget you can get creative with the paper engineering, but I want to make an impact. It’s like photography. I don’t want to take pictures of everyday life just because a client needs pictures. I don’t want to shove out normal work. I want to show something compelling and unique. Capturing the right photo takes time.

Personally, as a creative designer about to graduate in a couple of weeks, I am figuring out if I should be selective with my first job out of college or just take anything, even if that means I will be working on catalogues and layouts. Coming out of college I have high expectations, but in reality it is vicious out there and maybe I should just take what I can get, and when I am financially stable then move to the big city. Either way I know that I will not get trapped into normalcy and be comfortable with just a job. I challenge people to not be comfortable with the norm, but make everyday unique and strive to make a change. If your life goal is just to have a job and provide for your family, I challenge you to expand from that and desire to change the world.

What Does A Creative Director Do?

Trying to figure out what a little bit of my future is going to look like. Read this post from Chris Jones and I think I found my calling: http://www.creativebloq.com/career/how-become-creative-director-11121363

Becoming a creative director inevitably involves less time in front of Photoshop and more time leading and hopefully inspiring others. My own role still involves some hands-on design/copywriting, but very often it’s about me taking the lead on a project, working with the client on the overall approach and then briefing my team to create something wonderful. I’ll stay in touch with the project for its duration, inputting regularly and checking everything against the brief and what we believe the target audience wants.