Video of David Droga talking about what Advertising does and how to do it right.
My thoughts: I liked when he said that the first thing that you need to think about is What is the Strategy? Why would people care? I love ads that are honest and connect with the human emotion. Something that grabs the hearts of every human being. Advertising is able to change the world little by little. Viewing Advertising as an encouragement through life rather than an annoyance.